Google Ads & Meta Ads Management Pricing

I price every engagement based on your account, your ad spend, and what it actually takes to get results, not based on a package you’re squeezed into. Fees start from $1,050/month, and these things are always included: a direct line to me, a clear monthly report, and someone who genuinely knows what’s happening in your account.

You work directly with me, month to month. Cancel any time with 30 days notice. The management fee is completely separate from your ad spend, which stays in your own account.

Use the tool below to see fee ranges, get an indicative estimate, and explore what’s included.

Pricing — Louisa Ingelheim
View fees for:
💡 Need both channels managed? Every engagement is scoped individually. Get in touch to discuss a tailored solution.
Google Ads Management
All engagements scoped to your account, ad spend and goals. Prices AUD/month excl. GST.
✓ No lock-in contracts. Cancel with 30 days notice, any time.
Management fees from
$1,050 /mo
Scoped to account complexity, campaign volume and ad spend
📋  Setup fee: from $600, scoped to requirements
📊  Always included: monthly performance report
📞  Always included: 1 x 60-min strategy call per month
✉️  Always included: email support

What determines your fee?

💰
Monthly Ad Spend
Higher spend means more campaigns, more data, and more optimisation cycles each month.
🗂️
Account Complexity
Number of campaigns, campaign types (Search, Shopping, PMax, YouTube) and account history.
🎯
Scope of Work
New account builds vs. existing account optimisation, plus the level of strategic input needed.

Indicative fee ranges

Monthly Ad SpendTypical Management FeeWhat this usually covers
$1,500 to $5,000from $1,050/moSearch campaigns, 1 to 3 campaign types, active optimisation
$5,000 to $15,000from $1,600/moMulti-campaign management, Shopping/PMax, A/B testing, priority support
$15,000+from $2,500/moFull account suite, quarterly strategy sessions, competitor analysis, direct access
Ad spend $1,500 to $5,000/mo
from $1,050/mo
Search campaigns, 1 to 3 campaign types, active optimisation
Ad spend $5,000 to $15,000/mo
from $1,600/mo
Multi-campaign management, Shopping/PMax, A/B testing, priority support
Ad spend $15,000+/mo
from $2,500/mo
Full account suite, quarterly strategy sessions, competitor analysis, direct access
💬 Not sure where you would fall? Book a free 20-min scoping call and I will give you a clear fee before we start. No obligation.
Fee Estimator
Get an indicative management fee based on your ad spend and account type. All fees are confirmed after a free scoping call.
✓ No lock-in. Cancel with 30 days notice, any time.
Indicative management fee
$1,600 /mo
Based on your inputs. Final fee confirmed after a free scoping call.
Setup fee
from $600
Contracts
No lock-in
💡 Existing accounts in good shape typically require less onboarding work, which is reflected in the setup fee.
Add-On Services
Standalone services with fixed pricing. No ongoing commitment required.
ServicePrice (AUD)What you get
Google Ads Audit — Silver$580Up to 5 campaigns, 1 campaign type, actionable report within 5 daysView ↗
Google Ads Audit — Gold$1,100Up to 10 campaigns, 2 campaign types, actionable report within 5 daysView ↗
Google Ads Audit — PlatinumPrice on request10+ campaigns, 3+ campaign types, scoped individuallyView ↗
PPC Tune-Up$4001-hr video consultation, recording provided, actionable follow-up email (Google or Meta)View ↗
PPC Tune-Up + Pre-Research$650Account review before the call, 1-hr consultation, recording and actionable follow-upView ↗
Google Ads Audit — Silver
$580
Up to 5 campaigns, 1 campaign type, actionable report within 5 days
View full details ↗
Google Ads Audit — Gold
$1,100
Up to 10 campaigns, 2 campaign types, actionable report within 5 days
View full details ↗
Google Ads Audit — Platinum
Price on request
10+ campaigns, 3+ campaign types, scoped individually
View full details ↗
PPC Tune-Up
$400
1-hr video consultation, recording provided, actionable follow-up email (Google or Meta)
View full details ↗
PPC Tune-Up + Pre-Research
$650
Account review before the call, 1-hr consultation, recording and actionable follow-up
View full details ↗
💡 Thinking about ongoing management? Audit fees can be credited toward your first month's management retainer if you decide to proceed.

The fee estimator gives you a ballpark. The consultation call gives you the real number. I’ll look at your account, understand your goals, and tell you exactly what I’d do and what it would cost;  before any work begins.

If you have questions before booking a call, the FAQ below covers the ones I hear most often.

Frequently Asked Questions

How much does Google Ads management cost in Australia?

Freelance Google Ads management in Australia typically ranges from $1,000 to $3,500/month depending on ad spend, account complexity, and the scope of work involved. My fees start from $1,050/month. Rather than fixed packages, I scope every engagement individually so you’re only paying for what your account actually needs.

Is the management fee on top of my ad spend?

Yes — always. My fee is entirely separate from your ad spend. Your ad budget goes directly to Google or Meta and is billed to your own card. My fee covers my time managing, optimising, and reporting on your campaigns. This means you have complete visibility over every dollar.

Do you charge a setup fee?

Yes, there is a one-off setup fee starting from $600. The exact amount depends on what’s involved — a new account built from scratch requires more work than an existing account that just needs a tidy-up. I will always confirm the setup fee before any work begins.

Are there lock-in contracts?

No. You can cancel with 30 days notice at any time. I don’t believe in locking clients in — if the results aren’t there or the fit isn’t right, you should be free to walk away. Most clients stay because it’s working, not because they’re contractually obligated.

Can you manage both Google Ads and Meta Ads for me?

Yes. I work across both platforms and often manage them together for clients who want a cohesive paid media strategy. Rather than a fixed combined price, I scope the full engagement based on what both channels need. Get in touch and I’ll put together a tailored proposal.

What is the difference between an audit and ongoing management?

An audit is a one-off project. I go deep into your existing account, identify what’s working and what’s wasting budget, and produce a detailed report with prioritised recommendations you can act on immediately. Ongoing management is everything — I take over the account, build or rebuild it, and run it month to month with full reporting and strategy calls included.

If you’re not sure which you need, the audit is a good place to start. Audit fees can be credited toward your first month of management if you decide to proceed.

What happens in a scoping call?

It’s a free 20-minute conversation where I learn about your business, your goals, your current set-up, and your ad spend. By the end of the call I will have a clear picture of what your account needs, and I’ll give you a confirmed fee and a summary of how I’d approach it — before you commit to anything.

Ready to optimise your PPC campaigns?