Blog.

Discover the latest digital marketing news & insights.

SEO

Google’s Search Generative Experience (SGE) and its impact on Ecommerce.

The introduction of Google’s latest innovation, the Search Generative Experience (SGE), marks a transformative shift in how we interact with search engines, integrating AI-generated responses directly into search results. In today’s fast-paced world of digital marketing, staying ahead of these technology trends is crucial for success. 

Read More
How to audit a google ads account
PPC Tips & Advice

Uncover Hidden Opportunities: A Comprehensive Guide to Auditing Your Google Ads Account.

Google Ads auditing is a crucial step in maximizing your return on investment, as it helps identify and optimize underperforming campaigns.

But how do you audit a Google Ads account?

And what exactly do you need to look at in order to improve?

There’s a lot of over-complicated information out there when it comes to optimising the use of your Google Ads account. That’s why I’ve cut through the clutter and created a quick, actionable guide to auditing your account. 

This guide will help you identify, and action, areas of your account that could be more effectively utilised. Plus, I’ve included an easy-to-follow Google Ads Audit Checklist, available for free download at the bottom of this page!

Read More
How to add a partner to your Facebook Business Manager account
PPC Tips & Advice

How to add a partner to your Facebook Business Manager account

Adding a partner to your Facebook Business Manager account is the safest an easiest way to collaborate and share access to your Facebook Ad campaigns. Instead of having to add admins or transfer ownership, you can simply share your Facebook Ads assets. Whether you are working with an agency, a freelancer, or another business, the process is simple and straightforward.

Read More
PPC Tips & Advice

How to grow your online store using digital marketing.

Although building a new business takes time and persistence, there are a few tried-and-true ways to grow your online store using digital marketing.

With tactics that can be tailored to your goals, budget, and business needs, you’re missing out if you aren’t adding at least a few of these into your sales and marketing strategy.

In this guide, I’ll outline five digital marketing opportunities any business – large or small – should take advantage of, along with some top tips for implementing them right now.

Read More
PPC Tips & Advice

Everything you need to know about Facebook Ads cost in Australia

With over  2 billion monthly active users there is no denying that Facebook is an excellent way to engage with your audience and market your product or service. 

But how much does it cost to advertise on Facebook?

This guide will break down your average Facebook ad cost in Australia and answer any questions you may have. You will also find a Facebook Ads calculator to help you estimate your ad budget.

By the end of this guide, you’ll be well on your way to maximising your Facebook ad expenditure and getting the most out of your ad campaign!

Read More
How to setup Google Ads conversion tracking
PPC Tips & Advice

How to Set Up Google Ads Conversion Tracking.

One question I get asked all the time is, ‘how do I set up conversion tracking in Google Ads? The good news is, you don’t need a degree in computer science or even any basic programming knowledge to get this right – just follow the advice outlined in this guide.

Read More
PPC Tips & Advice

Is your Google Ads campaign wasting money?

Setting up and managing Google Ads campaigns can be tricky. There are so many settings and options that it’s easy for advertisers to waste money.
This article covers some quick tips on how to audit your Google Ads account and optimise your campaign settings to make sure it’s as cost-effective as possible.

Read More
Picture of Louisa Ingelheim

Louisa Ingelheim

Louisa is a data-driven digital marketing consultant with almost a decade of experience in Google Ads management, Facebook Ads, (technical) SEO and Website tracking.