Your Google Ads Specialist, servicing the Gold Coast & beyond.
One point of contact from strategy to optimisation. I manage Google Ads campaigns for Australian SMEs who are done paying for clicks that don’t convert.
One point of contact from strategy to optimisation. I manage Google Ads campaigns for Australian SMEs who are done paying for clicks that don’t convert.
You’ve spent the money. You’ve sat through the reports full of impressions and clicks. But the phone isn’t ringing and the sales aren’t there.
Maybe your agency stopped returning calls. Maybe you’ve been managing it yourself and can’t tell what’s working. Either way, you know something needs to change.
That’s exactly why my clients find me.
I’m Louisa, a certified Google Ads specialist and Google Partner based on the Gold Coast. I work directly with Australian small businesses who want someone senior, accountable, and transparent managing their ad spend.
Not only do I live and breathe Google Ads Management; I also understand SEO and recommend marketing strategies that work in tandem.
Worried about budget? I’ve spent hours perfecting strategies to minimise costs and increase conversion rates making it worth your while. I set up high-performing campaigns that deliver measurable results for your business.
I audit every keyword, search term, and bid. Wasted spend gets cut. Budget goes where it converts.
No 40-page report full of graphs you’ll never read. You get a clear, plain-English dashboard showing what your ads spent, what they generated, and what I’m doing next. Plus a one-on-one call to talk through it — with the person who actually manages your campaigns, not a junior account manager reading from a script.
Most agencies apply the same playbook to every account. I start from scratch, analysing your market, your competitors, and your margins to build a Google Ads strategy designed around how your business makes money.
Most underperforming accounts I audit have the same root cause: broken or missing conversion tracking. If Google doesn’t know what a lead or sale looks like, it can’t optimise toward one.
I set up and verify tracking for every meaningful action — form submissions, phone calls, purchases, quote requests — using Google Tag Manager, GA4, and Google Ads conversion tags. Then I cross-check the numbers against your actual enquiries so you’re never making decisions based on inflated data.
Google Ads doesn’t manage itself. I review your search terms, adjust bids, test new ad copy, add negative keywords, and monitor competitor activity every single week. Your campaigns get sharper month after month, because I am actually paying attention.
Your Google Ads account stays in your name, under your email. I access it through a Manager Account. If we part ways, you keep everything, your campaigns, your data, your audience lists, your history. No lock-ins, no hostage situations.
A straight conversation about where you’re at; whether you’re starting fresh, switching from an agency, or just want a second opinion on what’s already running. I’ll look at your situation honestly and tell you what I’d do. You get a clear proposal covering strategy, pricing, timelines.
Once you’ve signed on, the real work starts. I dig into your competitors, research your keywords, map out your audience, and design your campaign structure. You’ll know the plan and the reasoning behind it.
With the campaign plan in place, I ensure that your Google Ad account is set up, and conversion tracking and all technical aspects are correctly configured for optimal performance. Then it’s time to launch your ads.
Every week I’m in your account: reviewing search terms, adjusting bids, testing ad copy, cutting wasted spend. Every month you get a plain-English report and a call with me to talk through what happened, what’s next, and whether the strategy needs to shift.
Direct communication and collaboration with me, ensuring personalised attention and tailored strategies.
Flexible options that cater to the specific needs and budgets of your business.
Access to the latest industry trends and features to ensure your campaigns utilise the most effective tactics and best practices.
Proven expertise in managing successful Google ad campaigns across various industries.
Management fees start from $1,050/month, scoped to your account, ad spend and goals. Every client works directly with me, month to month. Cancel any time with 30 days notice.
Every engagement includes a monthly performance report, a 60-min strategy call and email support. Setup fees start from $600 and are confirmed before any work begins.
There is no definite answer to this question. Many factors influence the time it takes Google to exit the learning phase, such as your daily budget or your business niche.
Generally, I advise my clients to keep a campaign running for a 30 day minimum, before making a decision on performance.
Google Ads and Facebook Ads are both highly effective advertising platforms and when used in tandem, they can achieve amazing results for your business.
It may be ‘easier’ to get started with Google Ads, since you’re reaching users when they’re actively looking for services/products like yours (pull channel). But that doesn’t mean it’s better than Facebook Ads; a (push)channel with very nuanced targeting capabilities.
I offer a variety of services, one-off projects or ongoing monthly Google Ads management (no lock-in), starting at $1,050.
If you’re interested in working with me, please leave me a message and I’ll get back to you with different options.
How much you should spend on Google Ads per month depends on a couple of things, such as: what you want to achieve, how big your target audience is, and the average CPC you’re looking at.
Generally, a good starting point is $1,500 per month.
Yes, I specialise in optimising Google Shopping and PMAX to enhance product visibility and drive sales.
By optimising your keyword targeting, improving ad quality, and using strategic bidding techniques, I can help reduce your CPC and increase your ROI.