Your Facebook Ads Specialist
on the Gold Coast.

10+ Years Experience

Proven Track-Record

1:1 Service

Scale Your Business with Expert Facebook Ad Management.

Are you struggling to get the most out of your Facebook ad campaigns? Whether you’re facing issues with audience targeting, lead quality or budget allocation, I can help. 

I offer comprehensive Facebook Ads management tailored to the unique needs of e-commerce businesses, B2B companies, and local businesses on the Gold Coast.

With the right strategy and a Facebook expert on your side to manage the process, you will see positive results.

Facebook ads management

Why hire me as your Facebook Ads Specialist?

So you don’t have to mess around with experimental strategies or spend hours trying to stay up-to-date with forever-changing updates.

And why should you? You’re busy working on your business. Digital marketing efforts are best left to the experts.

As a Facebook ad specialist with over 10 years of experience, I provide one-on-one service, ensuring you receive the dedicated attention your business deserves. 

Unlike larger agencies, there’s no account manager – you work directly with me. I handle everything from setting up Facebook Business Manager and Ads Manager to connecting the Facebook Pixel. I ensure accurate conversion tracking, develop strategic campaign plans, and ensure ongoing ad management.

By leveraging my expertise as a Facebook Ads specialist, you can maximise your ad spend and reach your target audience effectively.


Strategic Campaign Planning

I develop strategic campaign plans designed to achieve your specific business objectives. This includes identifying your target audience, setting clear goals, allocating budgets and creating compelling ad content.


Accurate Conversion Tracking

Connecting the Facebook Pixel and setting up comprehensive conversion tracking ensures that we can measure the success of your campaigns accurately. This allows me to optimise your ads for the best possible return on ad spend (ROAS).


Ongoing Campaign Management

With diligent monitoring and optimisation of your Facebook ad campaigns I make sure that they perform at their best. I adjust targeting, bidding, and creative elements to maintain high engagement and conversion rates. Most importantly, I continuously revise the strategy to ensure your campaigns are up-to-date.


Comprehensive Reporting

I keep you informed about your ad performance with detailed reports covering all essential metrics. If something isn’t working, you will be the first to know. My reports include recommendations on ad testing and campaign tactics. Each report is followed up with a consultation to discuss the month ahead.


How to get started:
My Process for Facebook Ads Management.

Free Discovery Call

We begin with a discovery call to discuss your business, goals, and challenges. This conversation helps me tailor my approach to meet your specific needs.

Crafting a Proposal

Based on the initial call, I craft a detailed proposal outlining the strategy, cost and expected outcomes. This proposal is designed to align with your business objectives and provide a clear roadmap for a potential collaboration.

Campaign Planning

Once the proposal is approved, I dive into in-depth research and planning. This stage involves audience analysis, competitive research, and developing a bullet proof strategy to meet your goals.


With the campaign plan in place, I ensure that your Facebook Ad account is set up, and your Facebook Pixel and all technical aspects are correctly configured for optimal performance. Then it’s time to launch your ads.

Ongoing Management

After the ads go live, I continuously monitor their performance, making adjustments as needed to improve results. This includes tweaking targeting, updating ad creatives, and adjusting budgets.

Reporting and Communication

You get detailed reports covering all essential metrics to keep you informed about ad performance. Each report includes recommendations for ad testing and campaign tactics. We follow up with a one-on-one call to discuss the results.

SEO services

Why my Facebook Ad Management stands out:

One-on-One Service

Direct communication and collaboration with me, ensuring personalised attention and tailored strategies.

Customisable Packages

Flexible options that cater to the specific needs and budgets of your business.

Up-to-Date strategies

Access to the latest industry trends and features to ensure your campaigns utilise the most effective tactics and best practices.

Over 10 Years of Experience

Proven expertise in managing successful Facebook ad campaigns across various industries.

Antinol Rapid Australia
Antinol Rapid Australia
I didn’t want to write this review as I would like to keep Louisa our little secret. She just shines as a digital professional in both the way she curates and implements strategy and who she is as a person. Incredibly talented and passionate about what she does - Responsive, flexible, forward thinking and has never once failed to deliver on our expectations. Truly grateful to have found her and for all she has done to grow our business.
daniel papantoniou
daniel papantoniou
I have been working with Louisa for a while now and can’t recommend her enough. Her attention to detail is thorough and work ethic strong. She goes beyond the initial task with enthusiasm and driving force to better your brand.
Kate Di Pompo
Kate Di Pompo
We're currently working with Louisa to audit and implement Google Ads for our business, as well as tracking implementation. She's been professional, reliable, very knowledgeable and I would definitely recommend working with her.
Carmel Bragg
Carmel Bragg
Louisa has been working with our company on Google Ad campaigns, SEO, SEM, and social media strategies with amazing results. Her in depth knowledge and experience is outstanding and she has single handedly helped maximise return on investment, sales growth and increase traffic to our website. She has done more for our company in 6 months than other firms did in years. Her communication is excellent, explaining things in an easy format and directing us to solve any issues. We highly recommend Louisa for her professional and high quality work.
Michael Metcalfe
Michael Metcalfe
Louisa is wonderful. Definitely knowledgeable in her craft. Her advice is always clear, well delivered and backed in data. Whether it's for SEM, SEO or other digital or strategy insights, I'd highly recommend her services.

Want in on Facebook Advertising? ​

Facebook Ads FAQ

Most frequent questions and answers

Facebook and Google are both highly effective advertising platforms, and when used in tandem, they can achieve amazing results for your business.

It may be ‘easier’  to get started with Google Ads, since you’re reaching users when they’re actively looking for services/products like yours (pull channel). But that doesn’t mean it’s more effective than Facebook Ads; a (push) channel with very nuanced targeting capabilities.

My services are offered either on a per project basis (no lock-in contracts) or as an ongoing monthly retainer, starting at $950.

If you’re interested in a custom package, please leave me a message and I’ll get back to you with different options.

How much you should spend on Facebook Ads per month depends on a couple of things, such as: what you want to achieve, how big your target audience is, and the average CPC you’re looking at. 

Generally, a good starting point is somewhere between $700 – $1,500+ per month. 


A Facebook Ads specialist is an expert in managing all aspects of your Facebook ad account to improve campaign performance and achieve your desired goals. This includes setting up Facebook Business Manager and Ads Manager, connecting the Facebook Pixel, setting up conversion tracking, campaign planning and management, and reporting.