Category: PPC Tips & Advice

Your daily dose of PPC tips and advice from a PPC expert.

Learn how to improve PPC performance across Google Ads and Facebook Ads.

PPC Tips & Advice

How to grow your online store using digital marketing.

Although building a new business takes time and persistence, there are a few tried-and-true ways to grow your online store using digital marketing.

With tactics that can be tailored to your goals, budget, and business needs, you’re missing out if you aren’t adding at least a few of these into your sales and marketing strategy.

In this guide, I’ll outline five digital marketing opportunities any business – large or small – should take advantage of, along with some top tips for implementing them right now.

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PPC Tips & Advice

Everything you need to know about Facebook Ads cost in Australia

With over  2 billion monthly active users there is no denying that Facebook is an excellent way to engage with your audience and market your product or service. 

But how much does it cost to advertise on Facebook?

This guide will break down your average Facebook ad cost in Australia and answer any questions you may have. You will also find a Facebook Ads calculator to help you estimate your ad budget.

By the end of this guide, you’ll be well on your way to maximising your Facebook ad expenditure and getting the most out of your ad campaign!

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How to setup Google Ads conversion tracking
PPC Tips & Advice

How to Set Up Google Ads Conversion Tracking.

One question I get asked all the time is, ‘how do I set up conversion tracking in Google Ads? The good news is, you don’t need a degree in computer science or even any basic programming knowledge to get this right – just follow the advice outlined in this guide.

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PPC Tips & Advice

Is your Google Ads campaign wasting money?

Setting up and managing Google Ads campaigns can be tricky. There are so many settings and options that it’s easy for advertisers to waste money.
This article covers some quick tips on how to audit your Google Ads account and optimise your campaign settings to make sure it’s as cost-effective as possible.

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Louisa Ingelheim

Louisa Ingelheim

Louisa is a data-driven digital marketing consultant with almost a decade of experience in Google Ads management, Facebook Ads, (technical) SEO and Website tracking.