Category: PPC Tips & Advice

Small and medium-sized enterprises (SMEs) are amongst the best candidates for digital marketing. Unfortunately, they also often lack the resources their larger competitors have access

Google Ads auditing is a crucial step in maximizing your return on investment, as it helps identify and optimize underperforming campaigns.

But how do you audit a Google Ads account?

And what exactly do you need to look at in order to improve?

There’s a lot of over-complicated information out there when it comes to optimising the use of your Google Ads account. That’s why I’ve cut through the clutter and created a quick, actionable guide to auditing your account. 

This guide will help you identify, and action, areas of your account that could be more effectively utilised. Plus, I’ve included an easy-to-follow Google Ads Audit Checklist, available for free download at the bottom of this page!

Adding a partner to your Facebook Business Manager account is the safest an easiest way to collaborate and share access to your Facebook Ad campaigns. Instead of having to add admins or transfer ownership, you can simply share your Facebook Ads assets. Whether you are working with an agency, a freelancer, or another business, the process is simple and straightforward.

Although building a new business takes time and persistence, there are a few tried-and-true ways to grow your online store using digital marketing.

With tactics that can be tailored to your goals, budget, and business needs, you’re missing out if you aren’t adding at least a few of these into your sales and marketing strategy.

In this guide, I’ll outline five digital marketing opportunities any business – large or small – should take advantage of, along with some top tips for implementing them right now.

With over  2 billion monthly active users there is no denying that Facebook is an excellent way to engage with your audience and market your product or service. 

But how much does it cost to advertise on Facebook?

This guide will break down your average Facebook ad cost in Australia and answer any questions you may have. You will also find a Facebook Ads calculator to help you estimate your ad budget.

By the end of this guide, you’ll be well on your way to maximising your Facebook ad expenditure and getting the most out of your ad campaign!

One question I get asked all the time is, ‘how do I set up conversion tracking in Google Ads? The good news is, you don’t need a degree in computer science or even any basic programming knowledge to get this right – just follow the advice outlined in this guide.

Setting up and managing Google Ads campaigns can be tricky. There are so many settings and options that it’s easy for advertisers to waste money.
This article covers some quick tips on how to audit your Google Ads account and optimise your campaign settings to make sure it’s as cost-effective as possible.